Originated from the mastery of Italian goldsmiths expertise, covered by an international patent, it’s made to be personal, rare and, just like the wearer, unique.
Rolex customization is accomplished with great care; each jewel, letter, number or symbol is created specifically for our customers’ watches, custom and handmade. It applies perfectly to the strap with a simple click.
For the personalization of your luxury watch we use diamonds, precious stones, white gold, yellow gold, pink gold and harmonic steel. We combine creativity, innovation and respect for tradition with highest level of preciseness.